Previews Luxury Homes in Napa by Karen Magliocco


BRINGING OUT YOUR HOME’S EXCEPTIONAL QUALITIES andskillfully marketing them to the widest audience of qualified luxury home buyers – that’s the winning combination of experience, expertise and resources that Coldwell Banker Previews International® Property Specialists employ to consistently deliver the exceptional results you desire.


Since 1933, Previews® Property Specialists have been discreetly serving many of the most influential and successful people of our time – assisting them with transactions involving some of the world’s most prestigious properties.

  • The Coldwell Banker Previews International program counts castles, palaces and even islands in the South Pacific among the exceptional properties it has represented.
  • In 2009, Previews sales volume of luxury homes exceeded $22 billion – an average of nearly $76.7 million in luxury home sales every single day of the year.*
  • The remarkable success of the Previews program is a testament to the superior performance of our Previews Property Specialists – each of whom has a proven track record of successful luxury home sales.
  • You have all the resources of the Coldwell Banker® network behind you – the network that accounts for 11,971 million-dollar transactions sides nationwide.**
  • * Average based on closed and recorded sales transactions for homes that sold for one million dollars or more as reported by affiliates in the Coldwell Banker franchise system for the calendar year 2009. $USD.
    **Indicative of the number of closed and recorded sides transacations for million-dollar plus homes as reported to the Coldwell Banker Real Estate LLC system for the calendar year 2009. $USD.


Backed by the full resources of the Coldwell Banker Previews International® program, your Previews® Property Specialist brings the sophisticated marketing tools and the international connections that attract the world’s most-qualified luxury home buyers to your home.

  • A GLOBAL NETWORK OF DISTINCTION– It’s not just what they know that matters. It’s who they know that sets your Previews Property Specialist apart in terms of well-placed connections:
  • Your access to an extraordinarily wide group of qualified buyers is ensured by the Coldwell Banker® network of 100,000 sales associates in 3,300 offices in 49 countries amd territories, all working to provide the highest levels of customer satisfaction.
  • In 2009 Coldwell Banker Real Estate was rated “Highest Overall Satisfaction for Home Sellers Among National Full Service Real Estate Firms” by J.D. Power and Associates.*
  • EXCEPTIONAL ADVERTISING– The Previews program for luxury home marketing includes customized marketing plans developed specifically to help you attract the most qualified buyer:
  • In an effort to ensure that your property is seen by the most qualified audience, your Previews Property Specialist may include exposure of your home in one of the 24 publications which reach the ultra affluent consumer, including: The Conde Nast Group (Architectural Digest, Conde Nast Traveler, The New Yorker, Vanity Fair) Unique Homes, The Robb Report, The Robb Exceptional Properties, Ocean Home, Country Life UK, DuPont Registry, Haute Living, Caviar Affair, Millionaire Asia, Niche Meida, The Wall Street Journal and International Herald Tribune to name a few.
  • Your Previews Property Specialist may choose to advertise your home in local publications focused on the affluent customer, or may initiate a direct mail campaign to provide your property with widespread, yet focused, exposure.
  • COMPREHENSIVE INTERNET MARKETING – The Internet has become a critical component of a comprehensive marketing program, and has enabled our Previews Property Specialists to provide your home with exposure to a broader audience while making the selling process more convenient for you:
  • All Previews listings appear on two Coldwell Banker proprietary websites including the award winning coldwellbanker.com which boasts more than 30 million visiters a year and coldwellbankerpreviews.com; as well as the Wall Street Journal (wsj.com); Yahoo!; Google; HGTV’s Frontdoor.com; HomeFinder.com; Zillow.com; Homes.com; Trulia.com; AOL.com, Cyberhomes.com., Enormo.com and Oodle.com.
  • These Web sites, along with local Coldwell Banker® company sites, deliver around-the-clock access to your home (often including a virtual) without unnecessary intrusions. Your Previews Property Specialist may also include a video listing of the Coldwell Banker On Location YouTube channel, www.youtube.com/coldwellbanker.
  • * Coldwell Banker received the highest numerical score among full service real estate firms for home sellers in the proprietary J.D. Power and Associates 2009 Home Buyer/Seller StudySM. Study based on 3,138 total evaluations measuring 5 firms and measures opinions of individuals who sold a home between March 2008 and April 2009. Proprietary study results based on experiences and perceptions of consumers surveyed April-June 2009. Your experience may vary. Visit jdpower.com


Previews® Property Specialists are precisely that – specialists professionally trained in the marketing of luxury homes and uniquely qualified to represent your interests. Through talent and dedication, they’ve mastered the fine art of handling exceptional properties.

  • Each Previews Property Specialist is adept at showcasing the distinct qualities, amenities and value of your property.
  • Each Previews Property Specialist focuses on luxury home marketing, and receives ongoing access to an unmatched array of proprietary and innovative marketing tools and programs.
  • Each Previews Property Specialist is highly skilled at turning their extensive local market knowledge and insight into a distinct edge that benefits you in today’s highly competitive real estate market.
  • In a recent survey of Wall Street Journal subscribers, Coldwell Banker Real Estate ranked #1 among all measured realtors as the company they would consider using for future real estate transactions.*
  • Previews leads the way in luxury and has a track record of being selected to repsresent some of the world’s most exquisite properties, including 4 out of 5 of the priciest homes in the U.S.**

Take advantage of this unrivaled combination of experience, expertise and resources by becoming a Coldwell Banker Previews International client.

Dedicated to Luxury Real Estate
  • * Source: 2009 Residential Real Estate Survey; The Wall Street Journal marketing dept. /Beta Research Corp. For more details on The Wall Street Journal’s 2009 Residential Real Estate Study, please contact Deborah Falcone, 212-597-5790 orDeborah.Falcone@wsj.com.
    ** Ultimate Homes Lists Most Expensive Houses in U.S. – June 2009